Emely Villalba's profile

CASE STUDY: ABERCROMBIE & FITCH DESIGN SUMMIT

I had the honor to participate in the Abercrombie & Fitch Co. Sophomore Summit. As a participant, I was placed into a team with other talented designers from universities across the country. Over the course of three days, we participated in an intensive case study. Each team developed a collection for the iconic Abercrombie & Fitch brand for Spring/Summer 2023, of which includes a 4 Key Look Collection with 5 main items.    

My amazing team and I worked extensively to develop our collection titled “Speakeasy.” Each collection is exclusively based on a popular drink/cocktail. Not only did we develop a creative concept, but also an extensive professional presentation that includes everything from influencer marketing to technical flats, interface design, etc. I am extremely proud to share that “Speakeasy” had been announced as the 2022 A&F Co. Sophomore Summit Winner! I am incredibly thankful to have been a part of such an amazing opportunity, as the summit provides a unique opportunity to explore a variety of design internships and full-time career paths in corporate retail at A&F Co. I not only learned a lot about the company and its welcoming work environment, but I gained incredible experience and look forward to growing as a resilient and innovative designer.
CASE STUDY: ABERCROMBIE & FITCH DESIGN SUMMIT
Published:

CASE STUDY: ABERCROMBIE & FITCH DESIGN SUMMIT

Published: